On this episode we talk about candidate recruiting as a marketing function with Robin Mee from Mee Derby. We also discuss: Many firms try to be “everything to everyone”. What advantages are there to be more narrow focused? What kinds of “recruitment marketing” tactics work best? What role has content marketing taken in Mee Derby’s… Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
I just received a wonderful email from a client that I think reinforces the “Be There” takeaway from my blog post yesterday. This client sends out a monthly email newsletter. Here is the email my client sent me: Matt- I wanted to let you know that last month, we received a phone call within the… Continue reading
I had a new client send out top candidate emails for the first time last week. One of the offices got an appointment and a job order from a company on their top 50 target list that had brushed them aside many times before. The other office had a client bring in one of the… Continue reading
Q: I really want my candidates to feel like they are a part of a special organization. Any ideas on how I can create that sense of community among my candidates? A: That’s a great question, and as you probably know, as an industry, we have a pretty bad reputation with our candidates. In fact,… Continue reading
