I just received a wonderful email from a client that I think reinforces the “Be There” takeaway from my blog post yesterday.
This client sends out a monthly email newsletter. Here is the email my client sent me:
I wanted to let you know that last month, we received a phone call within the hour after sending out our Staff Matters newsletter.
It was from a prospective client with whom we’ve never worked.” She said she’d been receiving Staff Matters, but had been working with another firm.
According to her, last month’s article was exactly what she needed & it prompted her to pick up the phone and call us.
She gave us a temp-to-hire confidential search, and conducted interviews the following week at our offices.
I’m happy to report that we have an associate starting next week for a temp-to-hire opportunity at a prestigious CPA firm!
Thought you’d want to know—
Thanks so much!
By providing great content and staying in front of this prospect with email marketing my client was able to land a lucrative placement and add a premier client to their portfolio!
Please shoot me an email at [email protected] if you’d like to discuss how you can use email marketing to nurture relationships with your clients and prospects.