I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
A lot of the marketing we do for our clients falls under “Relationship Marketing”. It’s the idea that you are sending your clients and prospects valuable information on a regular basis but not in a “salesy” way. It certainly helps position you as experts and keep you top of mind. However, there is one… Continue reading
Last time we covered the basics of content marketing and its increasing importance. A tool like a blog that consistently provides quality content will develop trust with your website viewers that will ultimately lead to more business for your staffing company. Our latest installment on the Ask Haley blog on the importance of returning website… Continue reading
Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor. So now the million-dollar question – how do you get them back?… Continue reading
Marketers are constantly told to break everything into “snackable” content – short, attention-grabbing tidbits of information. We even published an article recently declaring the average attention span of a human as eight seconds. You’re probably thinking of three other things even while you finish this paragraph – it’s ok, I won’t take it personally. These… Continue reading
Join us for the next Lunch With Haley: Content Marketing LIVE! Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap. Want to see what great content… Continue reading
Content marketing is the art of selling without selling. Content marketing is all about sharing great ideas, and creating sales opportunities by educating, adding value, and constantly nurturing relationships with prospects, clients and candidates. At Haley Marketing, we’ve been implementing content marketing for over 16 years, so in our recent Lunch with Haley webinar, we… Continue reading
