A marketing strategy combines your staffing organization’s goals into one comprehensive plan. It works towards defined targets to help you accomplish your overall business objectives. One way to whittle things down, is to first, decide who you need to reach –candidates or clients. If you are trying to reach candidates, decide exactly who you are… Continue reading
FSA 2016 Summit: my first experience at a professional staffing conference. Despite my nervousness about small talk, it ended up being a fantastic opportunity to take everything in, learn and grow as both a professional and a person. I’m still not much better at small talk (that’s going to take a lot of work for me… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. Believe it or not, there isn’t a one-size-fits-all solution. There are many variables to consider, such as: Who are you trying to reach? Decide if you need to reach candidates or clients. If you are trying to reach candidates,… Continue reading
We get it. You’re finally getting that brand-spankin-new website you’ve been wanting for the past 2 years, and it’s time to load it up with all the great ideas and goodies you’ve seen throughout the internet, right? RIGHT!? In reality, the answer is…maybe.When starting a new web project, there’s an inclination to want to take… Continue reading
Is your company BORING? No? Then your website shouldn’t be either! Here are some tips to help you differentiate your staffing company’s website from the competition.
One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
When I studied a foreign language in high school, I struggled. Not because it was difficult, but because I never felt like I had enough information to move through the tasks assigned. Often we were given vocabulary words and a story that was about a paragraph in length, told to memorize the story and then… Continue reading
I had a younger (than me) person tell me the other day, “Sometimes I think adults just don’t get the Internet.” I smiled and responded “Well, that’s interesting because we created it. Oh, and you’re welcome.” I will admit that there are many awesome things that my generation will go down in history for creating… Continue reading
Q: I work as a sales/marketing employee at a local staffing agency. We only do clerical and administrative staffing because we couldn’t compete with worker’s comp in the industrial sector. I was wondering if you had any tips on establishing ourselves as the premier clerical/administrative specialist staffing agency in our city. A: The question you… Continue reading
So what do you do? Such a simple question. And one we have no trouble answering. Or do we? Actually, it turns out that most of us are answering this question really poorly. When asked what we do, we offer functional answers like “we provide staffing services,” or “we’re one of the top recruiters in… Continue reading
Q: For years, we have been known for the great service we provide to our clients. But now everywhere I turn, my competitors are talking about what “great service” they provide. Should we change our message? A: Yes and no. How’s that for a non-committal answer? Let me explain… Brand awareness is a pretty powerful… Continue reading
There is something about the start of a new year that makes everyone take stock – personally and professionally. And, while 2011 is well underway, it is not too late to finalize (or even begin) your annual marketing plan. Experts say that we have weathered the worst and our economy is beginning to recover. Take… Continue reading
