During an economic downturn, marketing is often at the top of the list to cut spending. However, as we’ve been saying, marketing during a recession is a proven business strategy. Those businesses that market during a recession come out stronger in the end.
Recently, AdWeekMedia conducted a poll among members of LinkedIn, and the good news here, they agreed! Only 3% of those polled voted to cut marketing dollars, while 42% saw this as an opportunity to “win mindshare” – or stay-top-of-mind. For small business owners, winning mindshare beat out winning sales.
To read the entire AdWeek article: Tough Times Call for Reasons to Spend
View the result of the polling: LinkedIn Poll Results