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Don’t Underestimate the Power of Image

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Every company should be monitoring, and constantly crafting, its image. Our images define us, and with multiple media outlets and information (both accurate and inaccurate) literally at our fingertips, taking control of our images is more important than ever. From creating an effective corporate ID, to leveraging social media tools like blogs, Facebook, Twitter and LinkedIn, every person and business should be taking control and propagating the messages they want associated with their image.

With that in mind, let’s file this post under “See, image matters for everyone.”

An American business association is banding together to effectively change its image and rebrand. And they’re going straight to the source – the FDA.

I’m looking at you, Corn Refiners Association. Kudos for taking to toll the countless Americans who frown upon corn syrup!

As recently reported in PRWeek, the Corn Refiners Association is petitioning the FDA to have the product we currently know as “corn syrup” rebranded as “corn sugar.” The organization feels that its product is unfairly labeled as unhealthy, and linked to obesity…something they feel will apparently be changed by rebranding as sugar. Best of luck to you in your quest!

Oh, and for the record, the corn syrup collective is not the first to attempt a rebrand by going to the FDA. In 2000, “prunes” petitioned, and won (I can’t make this stuff up, folks), the right to change their name to “dried plums.”

Food for thought (pun absolutely intended)!

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