Last week the Contingent Workforce Strategies blog included a very interesting article: Peek Under the Hood: Why Talent Matters If you missed it, here’s what you need to know: Access to talent use to be a key driver of VMS and MSP staffing decisions, but in recent years, cost control has become the dominating force… Continue reading
Q. How can I get more people to respond to my emails? A. At Haley Marketing, we’ve been doing a lot of email marketing research lately, and we’ve learned a lot! We presented some of our latest findings on email marketing for staffing during a recent Lunch with Haley webinar. In case you missed it,… Continue reading
Want to be a Project Manager on the Haley Marketing team? We are looking for an amazing person who can manage projects, thrill clients, and do it on time and on budget. Our Project Managers work with staffing industry executives all over the world on website design, social media marketing, email marketing, and wide range… Continue reading
Back in July, I shared some insights into the huge blunder made by Netflix. By bungling the rollout of new monthly pricing plans – resulting in a 60% increase for most users – Netflix created a massive PR nightmare, which was recently reported to have caused a decrease in value of their shares by 25%…. Continue reading
When I talk with people about Search Engine Optimization (SEO) I commonly hear: “I want to rank #1 for staffing”. Sorry to break the news to you, but unless your name is Aerotek, Kelly Services or Express, you’re probably out of luck. But, there is another approach you can take. Size Matters – Consider Long-Tail… Continue reading
Recently, the website of leading super-retailer Target crashed, causing a social media uproar and leading to nationwide coverage of the event. What could cause the website of a global retailer to ceremoniously crash? They had visitors to their site…lots of them! The launch of a limited-time-only fashion line by Missoni, a popular designer, created so… Continue reading
I confess. I love graphic emails. A good picture is worth way more than 1,000 words. But, when it comes to email, is this really what you want to send? An effective email includes text and graphics! When designing marketing emails for your staffing firm, be sure to include at least a little text… Continue reading
The Haley Marketing team recently gathered over a few drinks to enjoy the beautiful summer weather here in Western New York. In an effort to “break-in” some of our newer teammates here at Haley, we decided to try out an icebreaker. Each member of the team wrote down interesting facts on a postcard. Then, we… Continue reading
Over the past few months we have been experimenting with some, for lack of a better word, “provocative” and “attention getting” subject lines for our client’s mailings. For example… “Before you go…” “Have you ever lied on a reference check?” “Shut up and listen???” “You’re Fired!” (ok, we even admit we were worried about this… Continue reading
Q. I’m thinking about a new marketing campaign for later this year. What works better, email marketing or social media? A. Tricky question. And there is no right answer. It’s kind of like asking what’s the best dessert, ice cream or cake? Some people will tell you they love cake and can’t stand ice cream…. Continue reading
