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Email marketing for Lead Generation

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If you are a small business owner or marketing professional and you don’t subscribe to MarketingSherpa, do it now!  They are an invaluable source of tips and data for marketing professionals.

Their recent study on lead generation really caught my eye.  They asked nearly 2,000 marketers what lead generation tactics their company uses.  Here are the results…


As an email marketing professional I was glad to see email marketing at the top of the list.  For all of those who think they don’t need email marketing, think again.  Because if you’re not doing it, chances are your competition is, and you can’t afford to fall behind.

This also coincides with some great new features we will be adding to our HaleyMail program in the coming months.   We are going to be expanding the service in to a full Content Marketing platform.  More to come so stay tuned!

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