I’m often asked the same questions over and over from my clients:

“When is the best day to send?”
“When is the best time to send?”
“What type of subject line should I use?”
“How frequently should I mail?”

And the answer is always, “it depends.”  It depends because no one’s email list is exactly the same.  As a business owner you need to determine the answer to these questions based on the needs and wants of your email list.  And the best way to determine that?  Test!

I just found a great article from Pinpointe that provides 52 Email Split Testing Ideas: http://www.pinpointe.com/blog/email-split-testing-ideas?utm_content=10316970

I always encourage my clients to test various aspects of their mailings.  It’s the only way to know for sure what will work best for your organization.  If you’d like to discuss your email marketing needs please feel free to contact me at [email protected]eymarketing.com.

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