Content marketing continues to reign as king in 2016. We have seen these marketing strategies grow from simple one-off emails to full-blown inbound marketing strategies, complete with email, social media sharing, video creation, webinars, and strategic follow-up … you know, like our HaleyMail service! But with a new year comes new content marketing challenges for… Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
Every time I look at the directions on a bottle of shampoo, I chuckle at the “repeat” part. Do I need to wash my hair exactly the same way every time? And how many times do I actually need to lather and rinse my tresses – once? Twice? 30 times?? I’m kidding, of course. But… Continue reading
Take a minute to think about this question…how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday…reference checking…interviewing…sales calls…putting out fires. Where does marketing fall on that list? Usually it’s near the bottom. And… Continue reading
Speaking with dozens of staffing firms across the country, a shortage in qualified talent continues to remain one of the top hiring challenges. 2015 Recruiting Survey results from Glassdoor agree saying, “Nearly half (48 percent) of the participating hiring decision-makers say they don’t see enough qualified candidates for open positions – and a quarter (26 percent) see… Continue reading
As a team of social media gurus, our team consistently preaches the value of social media to our clients. And we truly believe in its power. We work with hundreds of clients and have seen the proof of success on many occasions. It’s an awesome tool for strengthening your brand, engaging with your target audiences,… Continue reading
A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal isn’t having a higher number of followers, the goal is to gain targeted followers that are currently or may possibly be interested in… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Area Temps, a 30-year fixture of quality staffing services across the Cleveland metropolitan area, decided to work with Haley Marketing once again to give their website a facelift. The resulting secure site will further cement Area Temps’ status as a leader in administrative, technical and industrial staffing services across the region. The original site, bursting at… Continue reading
Every year, we have to incorporate new terminology into our customer service lexicon. Strange terms. Like “mobile first.” “Omni-channel.” And “authentic response.” How will these new concepts alter your customer service mindset – and your customer experience (CX) strategy – in 2016? Let’s take a look at three CX trends: Customer Experience Trend 1: Mobile… Continue reading
To build a truly elite social media marketing strategy that generates more job applications and sales leads requires the combined effort of a lot of great minds.. A social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. A content developer that has a strong analytics background… Continue reading
Their goal is to affect community improvement. They do this two ways: They deliver public workforce programs and activities for job seekers and businesses as a partner with local government or community organizations, to improve competitiveness and foster opportunity for economic success. They match able-and-willing job seekers who may have barriers to employment with local… Continue reading
With more than 70 years’ experience in the staffing business, they have become a trusted resource for employers and job seekers throughout the country. Their mission is to conduct business with a dedication to excellence, integrity, and ethics, and to have a positive impact on each person with whom they come in contact. Stivers Staffing… Continue reading
Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. After that analysis, I wanted to do some more research to see if… Continue reading
Search Services was founded in 2000 by Heather and Tony Gray, and continues to be one of the leading employment agencies in Houston today. Their three divisions serve solutions for accounting and finance, information technology, and administrative and clerical industries. Recognizing that human capital is a more critical asset than financial capital, Search Services’ mission… Continue reading
You already tell your audience who you are, now let them see who you are. Put yourself in your audience’s shoes, and take a look at your social media pages from their perspective. Is it all text? Is the same link being posted time and again? Ask yourself, “Is this really appealing? Is this embarrassing?”… Continue reading
