Interruption Marketing or Permission-Based Marketing… Which one really works?
Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship with your audience. Haley Marketing has specific tools to help create the necessary interruption to gain permissions and build the relationships you need. This will help you create conversions, build your network, and create the opportunities you need to grow your staffing company. Click here now and state in the comments “Help me interrupt to build relationships and grow my company!”
In retail, there’s both permission-based digital and direct mail marketing, as well as interruption-based direct mail marketing. Many people wait anxiously for direct marketing post and email notifications to arrive from specific companies. They WANT it to arrive. What a dream – right? How many of your end recipients in the staffing industry are anxiously waiting for your marketing to reach them?
So how do you create that kind of anticipation?
Everything begins by creating a solid marketing strategy. Just as you have a business plan, you should also have a written marketing strategy. A good marketing strategy will identify whom you need to reach and how you intend to reach them. It will also have mechanisms for measuring or scoring how well the strategy is working, and offers the flexibility to change things up if necessary. A good marketing strategy will identify your audience, provide messaging that speaks to who you are, who you are trying to reach, and keep your employees and recruiters focused on speaking that message to that audience. A good strategy contains:
- Your staffing company’s goals
- Identification of the target audience you need to reach to meet your goals
- An analysis of your strengths and opportunities
- Your messaging
- Defining the activities necessary to accomplish your goals
Research is a primary component of developing a sound marketing strategy. It requires honest examination and analysis of your staffing company’s history, behaviors, competition and positioning.
In addition to helping you develop a marketing strategy like this, Haley Marketing offers proven tools to help you both interrupt and gain permission to build these kinds of relationships. While creating a kickass website may be part of what’s necessary in your strategy, you may need to consider other ways to reach your target audience(s). In addition to the research and development of your strategy, Haley Marketing offers:
- Web Development
- Content and Email Marketing
- Blogging and Social Media
- Integrated Campaigns
- Identity and Design
- Training programs to fit your needs
Contact Haley Marketing Group today to discover how you can build the relationships you need to grow your staffing company. We can help you create the best marketing strategy and choose the best mechanisms specific to you to deliver the results you need.