The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for?

Consider these benefits of a blogging program:

  • Serves as the foundation for a content marketing strategy
  • Positions you as a thought leader and industry expert
  • Positive impact on search engine optimization (SEO)
  • Cost-effective (less expensive than hiring someone on staff)
  • Helps keep you top-of-mind
  • Tool for sales and recruiters
  • Leave-behinds for prospects
  • Create binders of blogs for candidates visiting your office
  • Content for sharing socially
  • Go from a vendor to a consultant: Resource to educate people on HR, management, etc.
  • Give company a personality online and helps to differentiate
  • Soft sell to people who may not care otherwise
  • Turn website into a resource: Increase return visitors, increase time on-site, increase conversions
  • Sending 1:1 emails to share with prospects or candidates

So, think it’s time to take advantage of all the bonuses a blog can bring to your staffing or recruiting firm? Contact one of our marketing experts at [email protected], and let us put a plan into action for you!

And don’t forget – blogging is included in the HUGELY discounted Digital Dominance bundle. But this deal won’t be around forever. Click here to learn about this and other 2016 bundles!

 

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