From Classroom to Conference Room From the moment I started college, it was drilled into our heads that the “real world” would hit you fast and how important it is to take advantage of learning as much as you can. Being a business student, the best way for us to tackle the transition would be… Continue reading
For as long as I can remember, I have always been a morning person. I loved to be the first person up, and to go wake everyone up was such a joy for me…little did I know not, a single person enjoys being woken early. Everything about watching the sun come and enjoying every minute… Continue reading
Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
Kaizen. If you’ve been following marketing blogs these past few months, you’ve heard the term. For those of you who haven’t yet, here’s a quick summary from the Wikipedia article: “Kaizen (改善), is the Japanese word for ‘continual improvement’.” Source: https://en.wikipedia.org/wiki/Kaizen What does this mean for your company? For a lot of you, you’re already… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
Welcome to the debut episode of Secrets of Staffing Success from Haley Marketing Group! We kick things off with a bang with one of the best thought leaders in staffing, Jenifer Lambert from Terra Staffing Group. In this episode we discuss… How Terra Staffing has been able to differentiate themselves over 34 years in staffing What… Continue reading
Chances are if you’re reading this, you know your company needs a new logo. Here are the top 10 reasons why your logo sucks: 1. The Typography is Bad Is your copy hard to read? Are there too many typefaces? Did you pick a trendy typeface that is out of date? 2. It Has Gradients… Continue reading
At some point, this Gen X Girl stopped being the kid in the office. It’s weird, because it seems like you’ve spent an entire career trying to convince your superiors that you are ready for the big time. You’ve paid your dues. You’ve put in the work. And then… Millennials. This is the point where… Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
Sports car racing recently taught me an important lesson about why I am not living my life correctly. Honestly. I was watching a Formula 1 race, which is about eight races into the start of the 2017 season. These teams have yearly budgets of 450+ million Euros to spend on development. They use this money… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Ever play Whack-A-Mole? As a kid, I had a love-hate relationship with the game. It was fun testing my speed, but it was also extremely frustrating – because it was impossible to predict which mole would pop up next. All I could do was wait and react. Customer service can feel a lot like that…… Continue reading
You may have a great-looking staffing website. But if you don’t get the right kinds of visitors – and keep them coming back – your site isn’t doing everything it should for you. Analytics prove that repeat website visitors are twice as likely as new visitors to take an action on your website. So in… Continue reading
