People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
Responsive service. Personal attention. Every staffing firm says they provide these – which makes it extremely tough to differentiate your company on customer experience. If you want to set yourself apart based on service, you need to elevate your CX. Make sure your service is truly shareworthy. And be sure you’re not committing one of… Continue reading
Everyday we manage more of our lives online. Socializing, entertainment, and shopping to advocacy, tracking our health, and managing our finances. It permeates our daily activities, relationships and pursuits. Our growing reliance is self-evident. What does this mean for your business? More people will naturally find your business online before they ever speak with you…. Continue reading
Becoming an employer of choice in a competitive market is a challenge many of our staffing clients struggle to meet. Here’s how we helped one client position themselves as the go-to staffing firm in their market – and land a whopper of a new client in the process: THE CHALLENGE: HTSS Inc. is a local,… Continue reading
I fell in love with studying Philosophy in school after I took an intro class, where we spent our time writing definitions for things. Seems simple enough, until the TA showed us exactly how many false assumptions we were under with every word we chose! There are a lot of definitions of marketing out there,… Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
Tim Bleich (Vector Technical) joins us to share his experiences from 25 years in the staffing industry. We’ll discuss… The biggest change in the staffing industry in the past 25 years Vector’s PAR Excellence program Tim’s best method for finding great talent How social media has helped Vector stand out in their market Does Tim… Continue reading
You’ve decided that you need a staffing brochure. You’ve chosen the right delivery vehicle for your content. But there’s one more thing you must do to ensure your collateral project is a success: Don’t cheap out. Honestly, you’re better off with no brochure than one that is poorly done. Your brochure is a selling document,… Continue reading
At Staffing Leadership Group, they connect logistics companies and skilled workers throughout Columbus, OH; Inland Empire, CA; and the Great Lakes Region. As experts in human capital management and the logistics industry, they partner with employers to fix human capital problems and create a framework for growth, and use only the safest and most reliable… Continue reading
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
Improving your clients’ and candidates’ customer experience benefits everyone in the staffing equation: Employers get the staffing and recruiting solutions they need, delivered in a seamless, timely, cost-effective way from a partner they trust (and even like). Job seekers get the opportunities, care and respect they deserve. You get happier, more loyal clients and candidates… Continue reading
I’m talking about hackers. You’ve heard of them, I’m sure. You’ve probably seen them portrayed in movies and on television shows, and you may have heard talk of their “hats.” Black hats and white hats. Green hats and red hats. Grey hats, too. Seems to be a hacker with a hat of every color. Ever… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
Does your staffing firm REALLY need a brochure? The question is pretty straightforward, but finding the right answer is a bit more complex. In my first post in this series, I explained how to determine if a brochure is the right tool to help you close more sales – or if it’s just a waste… Continue reading
