“Fitting in” is one of those horrible diseases that turn reasonable minds into sheep-gelatin hive minds.”
–Alida Nugent, You Don’t Have to Like Me
Each of you, as an individual, must pick your own goals. Listen to others, but do not become a blind follower.”
As a business, you may feel pressured to include social media in your marketing strategy simply because your competitors are doing it. Social media holds great opportunities, but just jumping on the bandwagon without a sold strategy isn’t good use of resources and won’t produce the results you want.
What do all staffing agencies with successful social media strategies have in common? They have SMART goals that define the tactics used in the strategy and are used to measure the success of the program.
What is a SMART goal?
Smart goals are: specific, measurable, achievable, relevant and time-bound. When writing a goal, consider the specific results you are looking to accomplish, how you can measure the goal, where you are starting and what a realistic end point will be in a specific period. For example, “Grow social media followers” fails as a smart goal, because it is not specific or time-bound. However, “Increase Facebook page likes by 100 by June 1, 2018” hits the mark for a SMART goal and allows you to implement specific tactics to achieve this goal by a specific date.
What goals should you use for your social strategy?
Your goals should be associated with your overall marketing strategy and current business needs. If you’re using social media to increase your brand recognition, you may want to consider goals related to increasing social media referral traffic to your website or increasing followers on certain social platforms.
At Haley Marketing, we’ve seen many success stories for businesses using social media with tactics that directly relate to achieving their SMART goals. If you’re not using social media, you may be missing huge opportunities.
If you want to learn more about setting up a successful social media strategy, download our social media eBook, A Game Plan for Staffing and Recruiting Firms, or contact us to discuss your current goals and needs.