An interesting conversation with Mike Houston from Opti Staffing. Mike’s goal is to “pull back the curtain” on the recruiting industry. We’ll talk about how he’s going about doing that. Plus…
- How Mike has been able to differentiate his firm in a crowded marketplace
- His overall approach to marketing a recruiting firm
- The challenge of finding passive candidates
- The genesis of his “Fit Factor” campaign and how it helps them stand out
- and, after 30 years in the industry, where does Mike go for inspiration
If you’d like to learn more about Opti Staffing visit https://www.optistaffing.com/.