An interesting conversation with Mike Houston from Opti Staffing.  Mike’s goal is to “pull back the curtain” on the recruiting industry.  We’ll talk about how he’s going about doing that.  Plus…

  • How Mike has been able to differentiate his firm in a crowded marketplace
  • His overall approach to marketing a recruiting firm
  • The challenge of finding passive candidates
  • The genesis of his “Fit Factor” campaign and how it helps them stand out
  • and, after 30 years in the industry, where does Mike go for inspiration

If you’d like to learn more about Opti Staffing visit https://www.optistaffing.com/.


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We look forward to bringing you insights, advice and wisdom from some of the greatest minds in the staffing industry. We hope you enjoy this new staffing podcast! If you have any topics or guests you’d like to see featured in future episodes just email our host at [email protected].

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