Is your staffing firm using video in your marketing? If not, you’re missing out! Video is the most popular form of content and it’s growing fast. YouTube is second to only Google when it comes to search. Video is eye-catching, engaging and popular – 45% of people watch an hour or more of video on… Continue reading
It seems like a (im)perfect storm right now. An election year that has brought uncertainty. A global pandemic. Wildly fluctuating markets hitting Bear territory. A crude oil price war. Any single one of these issues could cause economic concern. But together, they may wreak havoc on the economy for months, or years, to come. Organizations… Continue reading
When the going gets tough, the tough get together! We get together to exchange ideas. To discuss mutual concerns. To brainstorm novel solutions. And sometimes, just to feel connected during a time when we’re physically separated. It’s time to circle the wagons again. Whenever we’ve experienced any kind of major disruptor in our industry (e.g.,… Continue reading
If you’re looking to increase revenue, it’s natural to try to fill more of your open job orders. But you may be overlooking another tremendous potential source of revenue: Placing all those talented people you worked so hard to recruit! Redeployment rates in the staffing industry are awful. They typically range from a low of… Continue reading
Mike McKerns and Rob Herbein from Mamu Media join us for a big announcement! We’ll also discuss… The importance of Content Marketing during uncertain times How small staffing firms can compete with the “big boys” What’s the next “big thing” in content marketing What does 2020 hold for the staffing industry? **Important note: we recorded… Continue reading
In light of COVID-19’s impact on our national and global economy, we’re revisiting some of our top blog posts from before and during the Great Recession. While it’s more than a decade old, this post provides sound advice on how to sell the value of your services during a recession. The key takeaways? To survive… Continue reading
We are in the midst of crazy times right now. There is no shortage of media coverage about the Coronavirus, social distancing, healthcare supply concerns and more. Media consumption and Internet traffic is possibly at its highest point…ever. With this increase in traffic, comes potential. While some staffing and recruiting companies are looking to make… Continue reading
Every year, we receive this fantastic report from Appcast, which is titled the Recruitment Marketing Benchmark Report. Through this report, which analyzes data from nearly 1,000 employers, 139 million clicks, and 7 million applies, we see trends. Now is the time to look at those trends and determine how they help your recruiters. Adjusting to… Continue reading
If there was ever a time for staffing firms to be flocking to social media to manage their brand voice, reassure candidates and prospects that they have everything under control and, most importantly, be a part of the community…this is it. For 7 years, I’ve seen the staffing industry slowly shift to understand the real… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: Just this past week, I… Continue reading
As a remote employee for almost eight months, figuring out how to work from home, create a routine, keep a social life, and maintaining my health has been a challenge. While we are moving into uncharted territory as the coronavirus 2019 disease is running it’s course, and many companies – Haley Marketing included – have… Continue reading
Why is PPC essential for staffing firms? PPC gets the right message, to the right audience, at the right time. Ideal for both sales and recruiting, PPC advertising uses advanced targeting methods to make your ads appear where clients, prospects and job seekers spend time online. Whether they’re searching for information on Google, scrolling through… Continue reading
Staffing and recruiting firms come to us with all types of challenges and opportunities; our goal is to help them achieve their goals. Check out how smart planning, creativity and Shareworthy Service helped this client efficiently fulfill placements for a high-potential client, and test a new video marketing concept: TalentTeam Founded in 1977, TalentTeam employs… Continue reading
Coronavirus and recession projections? You won’t find them in this post. Just good stuff! This morning, Todd Lewandowski, our Director of Content Marketing, started a slack channel for our team to help us stay connected while we shift to a nearly 100% telecommuting office. Within a few hours, our staff crowdsourced an amazing list of… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: What content format is working… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 35 SEGMENTS: Can content marketing help you recession proof your staffing firm? Should you come up with a theme for your social strategy? Amazon doesn’t increase friction in their checkout process…. Continue reading
