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Smart Social Marketing Bridges “Social Distancing” Gaps

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With many people still practicing social distancing, staying connected and continuing to build relationships are more important than ever. Since people cannot come to you, you must now go to them. This is where having a strong social media presence comes into play.

We have a few ways in which social media can help you stay connected with job seekers and bridge the gap.

Post Important Information

Many people are turning to social media to keep them updated on what is going on with COVID-19 and their community. Job seekers will want to know what’s going on with your company. Now is the time to post information that will help assure them you are a trusted source.

If you have been adding blogs to your website with tips for getting through COVID-19, now is the time to share them on social media. If you have employees who are currently working from home, post tips for structuring your workday, and being productive. You’ll want to shy away from any topics such as “Are you feeling burnt out at work?” or “Is it time to find a new job?”

Listen, Be Responsive and Show Empathy

Now more than ever, you’ll want to listen to your audience and respond to any questions or concerns in a timely manner. By leaving a question unanswered for too long, you send the message that you do not care, and the person will search for answers elsewhere, likely a competitor.

This is also the time to respond to reviews right away and resolve any issues that may arise. Being that these are sensitive times, it’s important to demonstrate empathy with every interaction you have. Showing your human side ultimately builds more trust with your audience.

Utilize Video

If you’ve never done this before, now is the time to take out your phone and record a short video to post on social media. Let people know you’re there for them and that they can reach out with any questions or concerns.

You can also create a video updating people on available jobs and what they need to know about going back to work. This is another great opportunity to show everyone you are an expert in your field and build trust.

Post Positive Imagery

As people scroll through social media and see more bad news than good, take this time to post a positive image to help brighten someone’s day. This can be done with a simple Monday motivation image or a picture of your employees holding up signs to thank everyone who is currently working on the frontlines. Whatever the content might be, it’s important that it stands out and represents your brand.

Create a Strategy That Is Right for You

At the end of the day, it’s important to have a social strategy that achieves your goals and best represents your company and unique voice.

Here at Haley Marketing, we have a team of social media marketing professionals who will take the time to get to know your company and come up with a strategy that works best for you. Contact us today to learn more.

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