If you’re already blogging, you’re taking the initiative to get your business more online visibility. Like social media, direct mail, email marketing, etc., a blog is essential for supporting business growth.
However, only posting blogs to your website is not enough. It’s likely that your audience isn’t monitoring your website waiting for your next blog post. It’s time to take that next, and very important, step and AMPLIFY your blog! It’s essential to note that content amplification isn’t a single strategy or technique. It encompasses many specific techniques, strategies, and methods.
We break down different ways you can amplify your content reach:
Share on social
Every blog post is important in its way. If you’re not getting this content in front of the right audience, it’s likely not going to have much of an impact on your business.
One of the easiest ways to get your content out there is by sharing on your social media channels! This is also an excellent opportunity to get your whole team on board. When you incorporate your entire team into sharing the company’s content, you have the capability of expanding its reach immensely. Learn more about how you can team social sharing into a “team sport”!
Investing in paid ads.
In 2020, various paid ad opportunities might be ideal for content exposure. For example, search engines utilize pay-per-click (PPC) ads, which involves bidding on keywords to earn placement at the top of the search engine (Google, Bing, Yahoo, etc.) results.
Another great option is Facebook ads. With these types of paid ads, you have a variety of personalization options and audience targeting to help with conversion rates, along with getting in front of the right audience.
Repurpose your blogs
Not every person is going to engage in blog articles, and that’s okay. How can you reach this part of your audience? Turn your blog content into something else!
There are a plethora of options available for what you can do with your blogs. A favorable option is turning your blog post into a video. It has been found that video posts, especially when shared on social media platforms, tend to get at least 59% more engagement than other post types.
Take Your Content to New Heights with NetSocial
NetSocial is Haley Marketing’s new low-cost, high-impact software solution that will make your social sharing both easy and more effective! Learn more about NetSocial or contact our team if you have any questions!