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Make an IMPACT Idea #13: OPS (Other People’s Stages)

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Sometimes, the best way to sell is to educate. And sometimes (stick with us, here) the best way to do that isn’t through your own company’s channels. 

When you “take the stage” on a webinar, podcast, or in-person event, you not only gain access to a new audience but also instantly establish credibility.  

(Want to see how other staffing firm experts do it? Check out Dan Mori’s interview on “Take the Stage” – our very own industry-leading podcast!)

Let’s learn more about the concept of OPS (Other People’s Stages) and explore how staffing and recruiting firms like yours can leverage this strategy to stand out – and sell more. 

What is OPS, Exactly? 

OPS is a powerful marketing strategy that involves presenting your expertise and insights to a targeted audience on platforms created by others. By positioning yourself as a knowledgeable thought leader, you can build trust, establish authority, and attract potential clients or candidates. It’s an opportunity to share valuable industry knowledge, address pain points, and showcase your unique value proposition. 

Getting Started with OPS 

Here are 5 simple steps to make the OPS strategy work for you: 

  1. Identify relevant platforms: Research industry-specific webinars, podcasts, conferences, and events where your target audience is likely to be present. Look for opportunities to contribute as a guest speaker or panelist. 
  2. Craft compelling content: Tailor your presentations to the specific audience and platform. Develop engaging stories, share actionable insights, and provide real-life examples to illustrate the value your firm brings to the table. 
  3. Network and collaborate: Connect with organizers, influencers, and fellow industry professionals to explore collaboration opportunities. By partnering with others, you can expand your reach and tap into their established networks. 
  4. Promote your appearances: Prior to your scheduled appearance, actively promote it on your website, social media channels, and email newsletters. Encourage your audience to register or tune in, and provide them with a sneak peek of what they can expect to learn (so they know the ROI of their time investment). 
  5. Engage with the audience: During the presentation, actively engage with the audience by addressing their questions, concerns, and feedback. Use interactive features such as Q&A sessions and surveys to create a meaningful connection. 

 

Impact

Want to make a BIGGER sales impact?

Download our Make an Impact eBook with 33 ideas to improve your sales strategy, process, tools, and training.

 

Schedule your consultation with the Haley Marketing team today. Get on Other People’s Stages. Get your name out there. And make an IMPACT!  

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WEEKLY INSPIRATION

Get our best marketing tips—one idea a week. You’ll also get invites to our webinars, and exclusive offers on our products and services.

  • This field is for validation purposes and should be left unchanged.