Q: I don’t know whether to go to the nail salon that gives an amazing pedicure, or the one that has the really comfortable massage chairs but doesn’t give as good of a pedicure? A: As you might have guessed, this isn’t a question that was sent to us by a staffing firm. It was… Continue reading
So where do you start a blog on innovative marketing ideas and best practices?
Well, to kick things off, let me tell you about a meeting our team at Haley Marketing(http://www.haleymarketing.com/AboutUs/team.html).
The point of the meeting was to initiate a process of seeking new and innovative ways to market. To get the ball rolling, our first step was to brainstorm the question: Why don’t more people respond to the staffing industry’s marketing?
David, you should create a blog.
David, I really think you should be blogging.
David, what in the hell are you waiting for?
Yes, I’ve been encouraged, not so gently, to start a blog. Why? Because I’m a bit of a marketing geek (okay, maybe more than a bit), and I’m really passionate about finding new and better ways for staffing and search firms to market their services.
And that’s exactly the point of this blog.
I’m hoping to make this an interactive forum for exchanging ideas, best practices, and crazy random thoughts on how to make marketing work better for staffing and search firms.
Q: I am thinking of starting an e-mail newsletter. Trouble is, I have no idea what type of content I should include. What are your recommendations? A: People receive so many e-mails per day, so what will make them take the time to read your newsletter? The answer is content! Content is extremely important when… Continue reading
Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates? A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts: 1. Client Retention What keeps customers loyal? Great service. Staffing firms are using… Continue reading
Q: Last week, our team almost lost a major account! Since then, I’ve asked my team to re-focus on keeping our current clients happy. Do you have any specific retention tips or other advice that I can share with them? A: Getting your team back on track is a step in the right direction! Did… Continue reading
As a start-up, Hire Partnership came to Haley Marketing looking for a clean, contemporary and professional image–that was also affordable. Haley started with a new logo design which was completed in 1 week, and then designed and built the entire website in roughly two weeks to support Hire Partnership’s launch in the market. For more… Continue reading
Statewide Staffing is a company that specializes in staffing healthcare facilities in rural areas. This website was designed to help improve their position as “Rural Staffing Specialists” and offer a clean and inviting look. The website also features a section titled “The Nurses Station” that serves as a forum to keep their contract nurses involved… Continue reading
Q: What are other staffing firms doing to get new clients right now? A: HERE IT IS! Are you ready to learn the secret formula for immediate sales growth? I’m talking about the hidden opportunity in the staffing industry that will produce virtually unlimited demand for temps. Are you REALLY ready? Well, there isn’t a… Continue reading
Q: How should I respond when a prospect says, “We’re not hiring?” A: The biggest challenge that your prospect is facing may not be that business is slow, but that people are afraid to undertake new projects and hiring initiatives. This lack of action has been compounded by a common knee-jerk reaction to reduce costs… Continue reading
Q: My yellow page ads are up for renewal. Are they worth the investment? A: Yes…and no. Let me explain… In order to effectively market, you need three things: – The right audience – The right message – The right medium (direct mail, e-mail, newspaper, yellow pages, etc.) To answer your initial question about whether… Continue reading
Preferred Registry was interested in achieving a more contemporary look while making it easy for Therapists to view open positions and apply to jobs directly online. Preferred Registry’s new job board and online application has transformed their website into a recruiting engine, while also allowing facilities to place an order right online.
Q: David, you work with staffing firms across the country, what marketing is working best right now? A: Yes, we work with well over 200 staffing firms throughout the U.S. and Canada (and we even just added clients in Hong Kong and South Australia). With all these clients, we get to see a lot of… Continue reading
Q. We’ve seen a big slowdown in business here in Florida. Is it possible to create demand for staffing services? A. Unfortunately, no you can’t simply create demand for staffing–or any service–that people don’t perceive they need. And right now, most businesses don’t believe they need to hire. But don’t get discouraged, my initial answer… Continue reading