With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders… …is email marketing dead? No way. Here’s why: Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI! 99% of people check email daily. 73% of millennials prefer email communication when receiving marketing… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
