Find a niche or be “everything to everyone”? It’s a dilemma for staffing owners. On this episode we chat with Scott Samuels from Horizon Hospitality about the advantages, and disadvantages, of being in a niche. We’ll also discuss… What it was like for Scott to be a candidate before moving to this side of the… Continue reading
Be a kinder person? Lose weight? Quit smoking? Anyone who knows me will tell you that I’m not a fan of New Year’s resolutions. While people’s intentions may be good, the vast majority of them (92%, according to University of Scranton research) abandon their resolutions within just a few months. I am, however, all in… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
Pumpkin pie is good, but a dollop of whipped cream makes it irresistible. Turkey is tasty, but when it’s served with stuffing, mashed potatoes and cranberry sauce, it’s downright delicious. (Is it lunch time yet?) Most of us know how to make a Thanksgiving meal delightful. But when it comes to “wowing” staffing customers, what’s… Continue reading
I’m passionate about eating healthy (ask anybody at Haley Marketing!). But on rare occasions, I have to eat fast food. And when I can’t get a vegetarian burrito from Mighty Taco, I opt for a burger joint. It was on one of these “rare occasions” that I found myself in line behind a gentleman who… Continue reading
Surveys are a fantastic way to keep your finger on your customer base’s pulse – uncovering opportunities to resolve service issues and better meet clients’ needs. Not surprisingly, the more carefully you plan your surveys, the higher the quality of your results will be. Use these tips to create a survey that gets answered –… Continue reading
A few months back, I wrote a post about why great internal customer service is so important. If you missed it, follow this link so you can get the 101 before reading this post (I linked the first post back to this one, so I promise you won’t get lost in cyberspace). Understanding why internal… Continue reading
#3 – Thou shalt not take the name of thy customer in vain. #10 – Thou shalt not covet thy competitors’ service process. Okay, so these aren’t actually commandments of great customer service – I just thought they’d make for an interesting lead-in! But if you’re looking for a basic set of rules to help… Continue reading
