One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
I’m passionate about eating healthy (ask anybody at Haley Marketing!). But on rare occasions, I have to eat fast food. And when I can’t get a vegetarian burrito from Mighty Taco, I opt for a burger joint. It was on one of these “rare occasions” that I found myself in line behind a gentleman who… Continue reading
In my opinion one of the best aspects of HaleyMail, our content marketing program, are the Resource Centers. Our Staffing Resource Center is filled with great content to help manage your human capital. And the Candidate Resource Center has valuable information to help candidates find a great job, improve their work/life balance and climb the… Continue reading
WARNING: The information contained in this post may be offensive to some tech-loving readers. Valentine’s Day is still nine months off. But when’s the last time you sent a handwritten “love note” to a customer? It’s a little thing, really. The envelope is small. The sentiment is typically brief, too. But the gesture means a… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
Looking for new ways to stand out from the competition? Want to position your firm as an expert…and a trusted advisor? Would you like to stay top-of-mind with every client, prospect and candidate? That’s the idea behind HaleyMail – the only content marketing solution created specifically for the staffing industry! HaleyMail is an award winning… Continue reading
Boy, I feel depressed. A couple of weeks ago… I was at a conference getting ready for a presentation to one of our largest clients. The morning of my presentation I sat down to breakfast and introduced myself to a few people I did not know. After some brief chit-chat, I was asked what I… Continue reading
Why measure customer service? Let me count the ways! When you track your service: You know how well your staffing firm is doing. You learn what service areas you need to improve. You send a clear message of how important exceptional service is to your company. You better understand who your customers are – and… Continue reading
Whether it’s clients or candidates, the profile of your typical customer is rapidly changing. They’re engaging with companies in different ways. They’re expressing their opinions about companies differently, too. And they instinctively trust companies that build an authentic brand. Ready for the nitty gritty? Here’s a profile of your new customer in 2015, courtesy of… Continue reading
Want a New Year’s resolution that’s great for your staffing firm’s bottom line? Resolve to read my shareworthy service posts each month! In them, I share research, insights and best practices for creating a great customer experience – for clients, candidates and even your internal employees. Need a little help catching up? Here are my… Continue reading
Life would be so much simpler your keyboard had an “edit” key. You wouldn’t have to worry about little things like typos, grammatical errors, run-on sentences or improper punctuation. And on a larger scale, your published content would be more clear, concise and compelling. That would be great, right? Sadly, programming geniuses have yet to… Continue reading
Picture this. You go on a date. They’re fabulous. They tell you everything you want to hear, and do everything you want them to do – before you even have to ask them. Everything is going perfectly. And then the next day…no call. Next month, the same. Three months later, they send an email to… Continue reading
Here at Haley Marketing Group, the Creative Team works together in the same room. Most times, we are all familiar with the terms we use to describe what we do every day. Every once in a while we find someone has a different name for something we have all known as by another name (like… Continue reading
“You will not BELIEVE this haircut I just got. It’s pretty straight and my hair is about 1/2 inch shorter!” “I had the greatest experience at the bank today. I only waited in line for about five minutes and the teller looked me directly in the eyes – TWICE!” “That staffing firm is AMAZING. They… Continue reading
Kaboom! A placement just blew up in your face and now you have an irate client. A really, really angry one. Upset staffing clients are, unfortunately, a fact of life in business. Whether it was due to an error on your staffing firm’s part, or you’re entirely blameless, one thing’s clear: you need to defuse… Continue reading
I had a younger (than me) person tell me the other day, “Sometimes I think adults just don’t get the Internet.” I smiled and responded “Well, that’s interesting because we created it. Oh, and you’re welcome.” I will admit that there are many awesome things that my generation will go down in history for creating… Continue reading
