Whether you’re an email marketing expert or a beginner, these five terms are incredibly common throughout the industry. Do yourself a favor and either brush up your knowledge or learn these words – if you want to succeed in email marketing, you’ll need these in your vocabulary! Open / View Some people prefer the term… Continue reading
Email marketing is a powerful tool; providing some of the highest ROI among digital channels. Email newsletters, when executed properly, can improve engagement and build connections. But did you know your newsletter content can do even more? When Is a Newsletter More Than “Just” Email? Recently, Vector Technical, Inc. came to our team looking for… Continue reading
Many staffing and recruiting agencies are hesitant to use email marketing. “Who reads email? What if it goes to their Junk folder? What if they block me?” Those concerns are valid, but unnecessary with a strong email marketing game plan, and a targeted list of recipients. You can see the efforts and return on investment… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
This is the second of my “intro to content marketing” blog posts. If you missed part 1, check it out our advice on why staffing firms need to be content marketers How to Create a Content Marketing Campaign Okay, so you’re convinced that you want to use education as a tool to create awareness, open… Continue reading
If you sell staffing services for a living, you know how competitive this business is. You probably hear “XYZ Staffing will do it for less” at least once a week. You’re being forced to take orders from VMS systems. And you may even be negotiating with purchasing professionals–as if staffing was a pure commodity. So… Continue reading
Q: Should I worry about the way my email displays on mobile devices? In short, yes… Consider these statistics: One in three Americans owns a smartphone (Haselton) Today, 16% of email is read on mobile devices (Fickes) Email reading on mobile devices rose 81% from October 2010 to April 2011 (Fickes). This number is expected… Continue reading
I wanted to share a great marketing success story from one of my clients. This client, located in Cleveland, implemented an email and social media marketing campaign with Haley Marketing about a year ago. We also recently added a blog to their website. One of the main goals of these campaigns was to drive traffic… Continue reading
A new chart released by Marketing Sherpa highlights the top email tactics marketers are using to appeal to their audience: The most effective email tactic noted is automatically sending email based on specific triggers. For staffing and recruiting firms, this could be implemented on candidate registration or after a prospect completes a form on your… Continue reading
Q: How do I get prospects to actually read my email? A: Great question. And one I can really relate to. I recently returned from a rather long vacation. I fired up Outlook to find more than 7,000 new emails–and I had been checking in almost every day on my iPhone! No question we’re all… Continue reading
I am often asked by my clients why some email addresses bounce. There are many different reasons why an email address will bounce. For example, the recipient’s inbox is full, he no longer works for the company, there is a problem with his server, it’s a bad email address, etc. Many third-party email solutions, such… Continue reading
