Ask Haley Blog

Upcoming Staffing Webinars: Blogging, Social Media, and Reputation Management

 You know that social media is important.  You understand that Search Engine Optimization is essential to getting inbound leads.  But developing a consistent and effective strategy for those areas can be challenging.  In this webinar, we’ll show you how a company blog can be the centerpiece of your online marketing strategy.  We’ll dig deeper into… Read more »

Infographic: Meet Stan, Your Customer in 2015

Whether it’s clients or candidates, the profile of your typical customer is rapidly changing.They’re engaging with companies in different ways. They’re expressing their opinions about companies differently, too. And they instinctively trust companies that build an authentic brand.Ready for the nitty gritty?Here’s a profile of your new customer in 2015, courtesy of statistics from a… Read more »

Ask Haley: Is there a way to delete negative reviews on Facebook?

Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could get… Read more »

Staffing Customer Service Trends – What’s Hot?

What’s hot?Well, it’s not the weather (at least not in Buffalo, anyway). But it’s a new year. And you’re a smart staffing professional, looking to tap into the latest customer service trends. And frankly, I relish any excuse to conjure an image of a tropical paradise (especially in January).So grab a beach blanket and put… Read more »

A Giant Gap in Your Marketing Strategy?

I’ve been developing marketing strategies for staffing firms for more than 20 years. Over the years, the tools have changed (a lot), but the challenges have pretty much remained the same. We need job orders. We need candidates. The competition charges less. It’s getting harder to get to decision makers. You know the drill. But… Read more »

Get Social in 2015

At Haley Marketing, our team is always looking for innovative strategies to improve social sharing and online reputation for our clients. As we move into 2015, we have several recommendations for things your team can be doing to take your social marketing efforts to the next level.Have a social presence.If your company doesn’t have a… Read more »

New Year’s Revolutions

My nine-year-old daughter just asked me if I made any New Year’s “revolutions” yet. I corrected her and then I smiled – because those cute little language slip-ups are few and far between now that she is such a grown up fourth grader. However, I think I like the word ’revolution’ better. Resolution sounds so… Read more »

How to Optimize Your Job Board for SEO

Posting jobs, if done correctly, can be one of the largest sources of targeted traffic for a website. Some job boards are loaded through iframes which pull content directly from other websites. When this happens, it provides no SEO value to your website since the content isn’t actually on your site. The workaround here is… Read more »