Ask Haley Blog

Good Content Brings Back Website Visitors

Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor.So now the million-dollar question – how do you get them back?We will… Read more »

Should You Write Your Own Website Copy?

Maybe.Sure, no one knows your business as well as you do. But do you really have the time to do it right?An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. ¬†Chances are, it will take you least two to three times as long.How much is your time… Read more »

How do I measure the results of our marketing efforts?

‚Äč All business owners want to know if their marketing efforts really work–and more importantly, which ones work best. But for most small businesses, separating marketing from sales, and one marketing activity from another, is like unraveling a Gordian knot. You just can’t get the information untangled! So what can you do? One option is… Read more »

My website needs a thingamajig, and I don’t know why!

We get it. You’re finally getting that brand-spankin-new website you’ve been wanting for the past 2 years, and it’s time to load it up with all the great ideas and goodies you’ve seen throughout the internet, right? RIGHT!? In reality, the answer is…maybe.When starting a new web project, there’s an inclination to want to take… Read more »

The Importance of Returning Website Visitors

We did a self-study of more than 30 websites that Haley Marketing designed to see what we could learn from the analytics of those numbers during the past year. During that timeframe, we have data from more than 900,000 website sessions and 1.8 million page views.When you embark on that type of project, there are… Read more »

Right now, our big challenge is recruiting. What can we do to attract more candidates to our jobs?

If you’re short on candidates, you are not alone. The skills gap is very real, and staffing and recruiting firms are finding it increasingly difficult to fill their job openings. So what can you do? Go back to the 4 R’s of recruiting: Recruiting new talent Reactivation of former candidates Referrals Retention of current associates… Read more »