Ask Haley Blog

Congratulations to our 2015 ASA Staffing VOICE Award winners! Seven winners…and two best in class!

Haley Marketing would like to congratulate our 2015 VOICE award winners. From websites to social media to corporate identity, these campaigns were honored by the American Staffing Association for their vision, originality, innovation, creativity and effectiveness. Check out our video to see all of the award-winning campaigns. Haley Marketing has designed 55 VOICE Award winning… Read more »

How Should Our Staffing Firm Use Facebook?

For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Constantly. The algorithm behind Facebook that determines what content is shared and where it is shared is constantly being updated… Read more »

How Should Our Staffing Firm Use LinkedIn? Part II

In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. When sharing as yourself, as opposed to from a company page, you are able to share updates that appear in your… Read more »

What’s Old is New Again – Leveraging Older Content on Social Media

I’m a big believer in fresh and relevant content and blog posts. It helps position you as an expert in the field, provides your target audience with value, keeps you top-of-mind and helps you improve your search engine rankings. But that doesn’t mean older content isn’t valuable anymore. In fact, if you take a look,… Read more »

Putting It All Together Bonus! How an e-book Brings Inbound Leads

  Throughout the past month on the blog, I’ve highlighted my case study about one of our clients here at the Haley Marketing Group putting together three aspects of a sound content marketing strategy: Blogging Forms the Foundation Newsletter Takes Your Content to a Wider Audience Social Sharing on LinkedIn In the Putting It All… Read more »

Is Your Customer Service Actually Self-Sabotage?

Everybody knows the importance of standout customer service. Companies that continually strive to go above and beyond in their customer service efforts – Zappos, Amazon, Apple, Trader Joe’s, UPS – are continually rewarded with happy, satisfied customers. And, as we all know, happy, satisfied customers are the best way to create long-lasting relationships with continual… Read more »

The Secret to Trashing Your Boring Blog Post Title For Something That Actually Gets Clicked

There’s a reason sites like BuzzFeed get an insanely high amount of daily website traffic. The content they post is highly shareable, revolving around topics that most people of different backgrounds and skills can relate to. And…their article titles are extremely catchy, forcing you to click and read more. While I don’t recommend your staffing firm… Read more »

What if You’re Not the “Disney” in Your Industry?

This post will feed off of a recent blog post written by my co-worker, Brad: 5 Business Lessons I Learned in Disney World. Coincidentally, Brad went to Disney World one week, and I took a trip to Universal Studios the following week. Both mega-theme parks are located in Orlando, FL, and visited by millions of people… Read more »

Gmail Introduces New Easy Unsubscribe and Block Options to Stop Users Wrongly Marking You as Spam

For email designers and developers, Gmail is very quickly taking over Microsoft Outlook’s title of “most hated email client.” This is a problem because Gmail represents a massive 16% of email opens, behind only the iPhone in the client market share statistics that Litmus makes public. That percentage represents a large number of devices that… Read more »