Staffing Webinar: Get out of the Commodity Rat Race: How to Build and Market a Killer Value Proposition

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Staffing is a commodity! Have you ever heard someone say that? Of course you have – you might actually believe it yourself. And in many cases, you would be right. Pricing pressure from clients and prospects, competitors undercutting your price, and technology such as Vendor Management Systems (VMS) and reverse auctions all have led to our industry facing margin erosion like never before. Why then do some companies in our industry continue to grow their business at significantly higher margins? Why do companies such as Target, Apple, and even Domino Sugar continue to thrive in “commoditized” industries?

In this session, we take a look at how the staffing industry has become commoditized and what you can do to get out of the commodity rat race. You will learn how to separate yourself from the competition, how to negotiate from a position of strength, and how to create true demand for your service.

Attendees will learn:

  • Why the staffing industry is perceived as a commodity and how to avoid the pitfalls
  • What a value proposition is and why it is critical to their business
  • Real-world examples of other staffing companies that have successfully differentiated themselves
  • How to effectively market your value proposition and create a distinct competitive advantage

Tom Erb, President, Tallann Resources
Thursday, February 13, 2014
60 Minutes

Reserve Your Seat >>

And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar!


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