A hot topic in the social media world, especially with our clients here at Haley, is posting blogging content to social media sites. At a basic level, we cheer for it. You can and should do it. It’s a great way not only expand the reach of your content and drive traffic to your website,… Continue reading
Several years ago, my daughter and I had a conversation about “epic movies”, and she asked if I could provide a list of movies she should watch. Specifically, she wanted to watch movies that have somehow impacted society, and/or had common phrases that infiltrated our everyday vernacular. I have to say, this is a difficult list… Continue reading
Disclaimer- Before we begin, let me say this. I know you’re busy, and I know at times social media seems more like a chore than a marketing effort. But, similar to a workout program, if you put in the time and effort, the results become visible. Let’s get started. When you tweet is just as important as what you tweet…. Continue reading
Your logo is quite possibly the only design element that will stay consistent both through time, as well as across all marketing pieces developed. Your logo is your first impression, and we all understand the significance of first impressions… Ever go to shake a person’s hand for the first time, and be immediately turned off… Continue reading
Perfect is “vanilla.” It’s boring! And it’s not necessarily what your clients want. In fact, if you try to present an image of your staffing firm as “perfect,” your customers may wonder what you’re hiding. The truth? We’re human. And occasionally, we all make mistakes. So instead of striving for perfect customer service, try striving… Continue reading
Over the course of my career, I have worked with many different types of clients, and the ones who are most often successful are those who remain open to change. Being open to change can be a key strategy in your marketing success. This does not necessarily equate to risk taking (although good marketing requires… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? In this idea-packed Lunch with Haley, we’ll show you our recent work, and we’ll tell you about the strategies behind each campaign. You will see: – The debut of our new starter designs! – The… Continue reading
Frank’s Employment is a full-service staffing firm, serving business and industry in the Fox River Valley and Chicago western suburbs. Since 1957, they’ve established their reputation for excellence by focusing on the best fit between their client companies and local employees. Their experienced team offers expertise in temporary, temp-to-hire, direct hire, and human resource consulting…. Continue reading
When you post is just as important as what you post When trying to cut through the cluttered Facebook News Feed, it is important to have knowledge of every tool at your disposal. So, how can you improve the likelihood that your post is seen by the people that like your company page? Post when they’re online! … Continue reading
Forget Cold Calls:10 Ways to Make Hot Contacts 15 to 20 contacts a day. That’s the goal many companies are setting for their account managers. Challenging, but achievable. But what happens when all your competitors have this goal? Multiply those 15 to 20 contacts by the number of competitors in your market. That’s how many… Continue reading
Top Notch Personnel is a premier staffing firm in Wichita, KS. Many of their clients have been doing business with them for over 20 years. They focus on identifying and recruiting top talent for clerical, customer service, manufacturing, and warehousing positions. Their mission is to provide their customers with the highest level of customer service possible… Continue reading
Sirius Staffing Solutions helps talented people find rewarding temporary and full-time jobs with top employers Canada-wide. Sirius Staffing Solutions is a full-service staffing firm, focused on the hiring needs of Fortune 500 companies, midsize organizations, small start-ups and entrepreneurial businesses. Their objectives are simple: to minimize downtime, simplify the hiring process, and give access to talented people. They… Continue reading
Retaining clients is much easier than winning new ones. (Not a news flash, Victoria.) Honestly, I realize you already know this. It’s an important concept, though, so it bears repeating! In an earlier post, I shared a formula to help you calculate how much an existing client is worth to your business. Using the formula,… Continue reading
One of the best parts of my job is the testing that we do with our email marketing clients. Sometimes the testing works out as we expected, sometimes we are shocked, and sometimes we learn nothing! And that’s ok, it’s all part of the testing process. Take this last test for example. We wanted to… Continue reading
