“Facebook is child’s play.” “I’m kinda too old for social media.” “I see the importance of social media, but I don’t have the time for that.” These statements have all been said to me over the past year. And, all of them made me secretly cringe at my desk. As a Social Media Marketing Advisor… Continue reading
You know that social media is important. You understand that Search Engine Optimization is essential to getting inbound leads. But developing a consistent and effective strategy for those areas can be challenging. In this webinar, we’ll show you how a company blog can be the centerpiece of your online marketing strategy. We’ll dig deeper… Continue reading
Some of the origins of making New Year’s resolutions go as far back as ancient Babylon, where promises were made to the gods at the start of the year to return borrowed objects and pay debts, to the Medieval era when knights took the “peacock vow” re-affirming their commitment to chivalry at the end of… Continue reading
Whether it’s clients or candidates, the profile of your typical customer is rapidly changing. They’re engaging with companies in different ways. They’re expressing their opinions about companies differently, too. And they instinctively trust companies that build an authentic brand. Ready for the nitty gritty? Here’s a profile of your new customer in 2015, courtesy of… Continue reading
What’s hot? Well, it’s not the weather (at least not in Buffalo, anyway). But it’s a new year. And you’re a smart staffing professional, looking to tap into the latest customer service trends. And frankly, I relish any excuse to conjure an image of a tropical paradise (especially in January). So grab a beach blanket… Continue reading
I’ve been developing marketing strategies for staffing firms for more than 20 years. Over the years, the tools have changed (a lot), but the challenges have pretty much remained the same. We need job orders. We need candidates. The competition charges less. It’s getting harder to get to decision makers. You know the drill. But… Continue reading
At Haley Marketing, our team is always looking for innovative strategies to improve social sharing and online reputation for our clients. As we move into 2015, we have several recommendations for things your team can be doing to take your social marketing efforts to the next level. Have a social presence. If your company doesn’t… Continue reading
I recently had a very novel sales experience. And I guess I should count my blessings that this hasn’t happened more often. We were competing to win a new account (this would be an awesome client for us), and I found out that one of our competitors was telling this company some rather unflattering, and… Continue reading
