Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor. So now the million-dollar question – how do you get them back?… Continue reading
Converting a general Twitter user into a brand advocate is a 5 step process. Haley Marketing Group, reviews the Twitter Funnel needs to grow your audience. Read more »
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
Over the course of the last few months, in more than a few posts, I have tried to hammer home the point that your email has to work not in most places but everywhere. Gone are the days of making sure that your email campaign functioned in Microsoft Outlook’s messed up Word-based rendering system… Continue reading
All business owners want to know if their marketing efforts really work–and more importantly, which ones work best. But for most small businesses, separating marketing from sales, and one marketing activity from another, is like unraveling a Gordian knot. You just can’t get the information untangled! So what can you do? One option is… Continue reading
Haley Marketing Group, leading social media marketing support for the staffing industry, reviews the similarity between modern social sharing and past paperboys. Read more »
We get it. You’re finally getting that brand-spankin-new website you’ve been wanting for the past 2 years, and it’s time to load it up with all the great ideas and goodies you’ve seen throughout the internet, right? RIGHT!? In reality, the answer is…maybe.When starting a new web project, there’s an inclination to want to take… Continue reading
Your marketing piece, such as a website or brochure, is likely to be your company’s first impression for a prospective candidate or client. What are they going to think when the first image they see is a closely cropped shot of two people in suits shaking hands? Frankly, It’s pretty boring. Why not do something… Continue reading
We did a self-study of more than 30 websites that Haley Marketing designed to see what we could learn from the analytics of those numbers during the past year. During that timeframe, we have data from more than 900,000 website sessions and 1.8 million page views. When you embark on that type of project, there… Continue reading
If you’re short on candidates, you are not alone. The skills gap is very real, and staffing and recruiting firms are finding it increasingly difficult to fill their job openings. So what can you do? Go back to the 4 R’s of recruiting: Recruiting new talent Reactivation of former candidates Referrals Retention of current associates… Continue reading
In a past role at a former company, I was unexpectedly appointed as the call center’s Customer Service Trainer due to a major corporate restructure. I’d never worked anywhere but in marketing departments before so this world was new to me. What I learned, I still carry with me into most of my day-to-day interactions,… Continue reading
We’ve all been there. Your website was built a year or two ago, and traffic to your job board and Contact Us page continue to climb. But you have that nagging feeling – have best practices changed in the past year that could adversely affect the traffic coming to my site? If you haven’t… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
When you’re new to social media, the first step is understanding what platforms are out there, and what the intended uses and goals are for each different platform. This post focuses on the basics of Twitter, and how your team can use this platform to reach your audience. What is Twitter? Twitter is a social… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? Join us for this idea-packed Lunch with Haley, and we’ll show you some of our most amazing recent work. You’ll see: The latest trends in staffing website design How we are taking content marketing to… Continue reading
So, it’s a show…about nothing? I have been wanting to write a blog post for a while – in my thought process, I came up with the idea of writing a blog post about NOTHING – the basic premise of every episode of the popular 90s sitcom, Seinfeld. Then it came to me: Have… Continue reading
