This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year.
“Content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying it’s the most crucial strategy for driving results.”
– Infographic: 2015’s Biggest Content Marketing Trends | The Content Strategist
So, what will these increased content marketing budgets be spent on?
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