I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
Creating an effective social media strategy is hard enough for a single staffing firm office. When you add national franchises into the mix, it can feel impossible. Franchised companies struggle to give their local offices an individual feel while maintaining corporate brand consistency. But with the right marketing team behind you, it is possible to… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
The short answer: yes! Client Background: Regional staffing firm with several offices along a several-state corridor. The company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and general labor. Office/Professional: administrative support and customer service. The Goal: Re-engage candidates who have visited their website with eye-catching and thought-provoking ads… Continue reading
Why aren’t more staffing and recruiting firms making customer experience a priority? It could be because agency owners are delusional. The truth is, few companies succeed in delivering great customer experiences (especially when interactions occur digitally). Case in point? Capgemini recently published research showing that, while 75% of organizations think they’re customer-centric, only 30% of… Continue reading
Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me. 1. 91% of all B2B purchases are influenced by word of mouth 2. 50% of all word of mouth is online If those stats don’t make you nervous, congrats! You must… Continue reading
Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
Your staffing company is special. It’s sleek. Productive. Well-reviewed. Profitable.Your copy may be black and white, but your business is anything but. So how do you show that? Color has impact. Different hues elicit different psychological associations. A strong red can catch the eye for everything from a company staffing gritty heavy industrial roles to… Continue reading
I had the pleasure recently of traveling to Toronto, ON to attend SmashingConf Toronto, a two-day design and development conference held by Smashing Magazine. Here is a recap of what I learned there.
Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
Three Pillar Search is a staffing and recruitment agency located in the Dallas/Fort Worth area of Texas. They are dedicated to a successful search in the following categories: Accounting Finance Engineering Manufacturing/Operations Management Their name is based on the three components of the client, candidate and Three Pillar Search all working together to succeed…. Continue reading
We’re at the halfway point of 2018. Are you on track to reach the goals you set for your staffing firm for the year? • Is your revenue on pace to reach projected numbers? • Do you have enough qualified candidates in your pipeline to fill your clients’ open positions? • Is your client acquisition… Continue reading
Haley Marketing participates in lots of team activities, some for fun, like our volleyball team, and some for charity. Here are a few of our recent activities: Beating the Heat Buffalo Froyo’s Yogurt Shack stopped by for the team to enjoy a mid-afternoon treat. Dragon Boat Races Haley Marketing once again participated in the… Continue reading
