Staffing has changed dramatically over the past 30 years.
Technology has transformed how firms recruit, sell, market, and communicate. Buyers have become more informed. Candidates expect faster responses. New tools promise greater efficiency almost every day.
But one business challenge has remained remarkably consistent:
Growth gets harder when every department operates independently.
Sustainable Growth Starts with Better Connections
During the 9:00 am opening session of SMART IDEAS Summit 6, David Searns and Victoria Kenward will share lessons Haley Marketing has learned through three decades of serving the staffing and recruiting industry.
Their presentation, “What 30 Years Taught Us About Building a Smarter Growth Engine,” will explore why firms need more than isolated tactics, disconnected technology, and occasional marketing campaigns.
Reserve Your Seat
Attendees will learn why sustainable growth depends on connecting:
- Sales and marketing
- Recruiting and business development
- People and technology
- Strategy and execution
- Automation and human relationships
Stop Adding Tactics
Start Building a System
The firms positioned to win will not necessarily be the ones with the most tools or the largest teams.
They will be the firms that align their resources around a clear strategy and build repeatable processes for attracting, engaging, and converting prospects.
David and Victoria will help attendees see where their Growth Engine may be breaking down—and what they can do to strengthen it.
Reserve Your Seat
Join us for SMART IDEAS Summit 6 on Tuesday, September 29, 2026, and start the day with a practical look at what 30 years of staffing marketing can teach us about the future.
