How important is it to have a company website?
Well, simply put, do you want to make the right impression on clients and candidates?
Arketi Group, a high-tech business-to-business public relations and marketing firm, released its 2009 Arketi Web Watch Survey. The survey reveals 68 percent of journalists consider the impact of social media on BtoB reporting to be positive.
“While high-profile social media tools like blogs, Facebook, LinkedIn and Twitter are of interest to journalists, our findings indicate BtoB marketers should not discount tried-and-true Internet technology,” said Mike Neumeier, principal of Arketi. “Search engine optimization and building media-friendly websites site remain vital to reaching the business media.”
Corporate websites make a difference in how journalists view an organization, 80 percent say companies without a website are less credible.