Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that five of their clients were named 2017 Genius Award Winners, including two Grand Prize Winners, by the American Staffing Association (ASA). This national awards program recognizes the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies.
The entries were judged by a panel of communications experts, based on aesthetics, messaging, originality, innovation and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards and honorable mention distinctions. This year, five Haley Marketing clients received awards:
ABLE Website – Winner. Playing off the sailboat image in their company logo, ABLE’s website is built around a sailing theme – featuring images and headlines to support their unique messaging. This responsively built website has a branded mobile plugin (ensuring that it looks great no matter what device it’s used on), strong calls-to-action to drive conversions, and easy-to-complete online forms.
RPC Company Social Media – Honorable Mention. RPC’s “Find Your Next Superstar” campaign shows off their most talented candidates on social media to get them hired. Candidate bios are promoted on RPC’s Talent Showcase page on their website. Brief social media teasers are written and paired with eye-catching images that take readers back to RPC’s Talent Showcase page or a specific bio.
TempStaff Social Media – Category Winner and Overall Grand Prize Winner for Revenue Class. Designed to drive clients back to their website, and job seekers back to their job board, TempStaff’s “#IGotMyJobAtTempStaff” features hot jobs, branded graphics, available candidates and glowing testimonials from job seekers. This hugely successful digital marketing campaign grows TempStaff’s social media follower base while promoting new hires and exceptional candidates with the hashtag #IGotMyJobAtTempStaff.
Keepers Direct Mail – Category Winner and Overall Grand Prize Winner for Revenue Class. Targeting staffing decision-makers in business/professional services, commercial real estate, healthcare and nonprofit associations, Keepers’ “Your Next Star” direct mail campaign includes mail and drop-off pieces designed to attract new business. Playing off an audition theme, the seven-step campaign integrates movie-related items that grab HR professionals’ attention in a unique and clever way.
Wood Personnel Website – Winner. Larger fonts, feature action bars, themed imagery and short, easy-to-read copy are just a few of the hallmarks of this standout website. Layout, navigation, design and aesthetics are all beautifully balanced, yielding a modern site that reflects Wood Personnel’s primary focus: the people they serve.
According to Haley Marketing CEO, David Searns, “The Genius Awards are always something that gets our team fired up, and this year we had so many clients that gave us the freedom (and encouragement) to take risks and deliver great marketing. I am so proud of our talented designers, writers, developers, project managers and marketing advisors who contributed to earning these awards. I am also so very thankful for these amazing clients for giving us the chance to help them with their websites, direct mail and social media marketing efforts.”
About the ASA Genius Awards
The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The American Staffing Association has recognized several member staffing firms with 2017 ASA Genius Awards, formerly known as the ASA Staffing VOICE Awards, to honor the best staffing industry marketing, advertising, multimedia and public relations campaigns of the year.
About Haley Marketing Group
Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. The company provides services to more than 800 staffing and recruiting firms throughout the world.
Haley Marketing’s services include:
Direct Mail Campaigns
Email and Content Marketing
Blog Writing and Social Media
Corporate Identity & Creative