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I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a...

A recent survey of 286 marketing, sales and business professionals (conducted by Ascend2) highlights the most effective, and most difficult,...

A couple of weeks ago, we talked about setting goals. If you haven’t set them yet, then let’s do it...

A social media initiative is only truly effective if you can measure what is (and more importantly what isn't) working....

We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the...

One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could...