The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
In the first installment of this series, I outlined the 90-day blogging challenge our team took on over the summer. In the second installment, I provided you with our results. Now it’s time to review how our content marketing experiment can benefit your organization! What Do the Results from Our Blogging Challenge Mean for YOUR… Continue reading
What business benefits can consistent blogging deliver for a company? In my first post in this series, I described the 90-Day Blogging Challenge we created for our team over the summer. I know what you’re thinking: That’s great, David, but how did it go??? Check Out the Results (WOW!): With the last blog published at… Continue reading
The short answer: you bet ya! Company Background: We recently began blogging for a staffing agency with two offices in Wisconsin. This company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and logistics. Office/Professional: accounting, administrative support, customer service, HR, marketing and sales. The Goal: This company has two… Continue reading
How can you keep up with the ever-changing best practices when adding new content to your blog? As search engines become smarter and more content is readily available, things will continue to change. However, you should follow these best practices to help you write great content that stands out and benefits both search engines and… Continue reading
There’s a reason sites like BuzzFeed get an insanely high amount of daily website traffic. The content they post is highly shareable, revolving around topics that most people of different backgrounds and skills can relate to. And…their article titles are extremely catchy, forcing you to click and read more. While I don’t recommend your staffing firm… Continue reading
If you are looking to build out your blog it’s pretty obvious you’ll need one important thing, content. And, while there are blog writing services available, creating original content to supplement these services is a task that every staffing firm can find time for. 6 Point Guide to Writing 1 Blog Post Every Week… Continue reading
We tell our clients regularly about the importance of blogging on a regular basis. But why is this important? It’s important for many reasons, including search engine optimization, answering questions your audience is looking for answers to, building trust, and becoming a valued resource. Here are four common obstacles to blogging consistently, and tips for… Continue reading
“Honest and transparent content is the greatest sales and trust-building tool in the world. Period.” – Marcus Sheridan Have you ever shied away from a blog topic? Thought, “why would I want to give this information away for free?” or “This is what we do, why would we share tips on how someone can do… Continue reading
This video from SEOmoz (one of my favorite sites for current SEO trends and best practices), addresses something called Personas and explains how creating personas for your target demographic can help drive results. How Haley Marketing Uses Personas This video is a great illustration of how we approach content marketing for our clients. With our… Continue reading
