As a savvy staffing professional, you understand the importance of providing quality content to attract candidates and employers to your website – and your business. But an effective content marketing strategy takes more than posting a few thoughts and hoping for the best. Are You Guilty Of These Common Errors? Not providing value. Nobody but… Continue reading
Monthly Archives: May 2015
With content available all over the Internet – and a lot of it for free – anyone can learn about any topic. That is a good thing and a bad thing. That knowledge can be very basic (and dangerous) if a person only reads a couple of articles. Or that knowledge can become very in… Continue reading
If you missed it a few weeks ago, Verizon aquired AOL for an estimated $4.4 billion. You, like many others, may have been surprised about the value of the deal given what the AOL name once meant, how much of the market it controlled, and where the company’s business is now. Yes, AOL still has… Continue reading
“How can I get my staffing firm listed on that map?” In consulting with hundreds of staffing and recruiting firms on their online marketing efforts, it’s probably the most frequent question I get. “That map” refers to the local map that Google displays when doing a local search. For example, if I do a search… Continue reading
You’re most likely paying good money to not only attend your next event, but to plan, setup and be part of it as well. What if the buzz started ahead of time and then continued well afterwards? What if you could somehow build a community around your event, starting a discussion beforehand that resulted in… Continue reading
Leading marketing firm to the staffing industry, Haley Marketing Group, discusses the recent Google search update that includes real-time twitter updates.
C’mon, admit it – you’ve blown off a customer service survey request before. (I know I have.) Everywhere you look – your Inbox, your sales receipts, even the websites you visit – you’re inundated with requests to “share your feedback” or tell a company how they did. Sure, you’d like to respond, but if you… Continue reading
Every year, CareerBuilder conducts a representative survey of US-based hiring and human resource managers to get a feeling for social media’s uses in recruitment and hiring. This year, CareerBuilder surveyed over 2,000 full-time HR and hiring managers, from February to March, to gather some interesting results about how they research job candidates, which industries use… Continue reading
The staffing industry has been battling an image problem for years. The problem is that for every job opening, staffing firms receive an average of 200 applications. And once that single opening gets filled, it leaves 199 unhappy people. And those are the ones who complain about you on Facebook, Yelp and other social review… Continue reading
Leading Marketing Firm for the Staffing Industry, Haley Marketing Group, reviews how and why you should measure the success of your Tweets.
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During the past few years, Twitter has developed into a well-known source of information. Whether it’s for news stories, job listings or sharing content, Twitter provides real-time information 24 hours a day, seven days a week. And that real-time information comprised of 140 characters can spread internationally in the matter of minutes (or even seconds)…. Continue reading
72% of consumers say that positive reviews make them trust a local business more. -Search Engine Land 88% of consumers say they trust online reviews as much as personal recommendations (vs. 79% in 2013). -Search Engine Land Reviews are powerful. Why leave the public opinion of your company and brand solely up to your consumers?… Continue reading
WARNING: The information contained in this post may be offensive to some tech-loving readers. Valentine’s Day is still nine months off. But when’s the last time you sent a handwritten “love note” to a customer? It’s a little thing, really. The envelope is small. The sentiment is typically brief, too. But the gesture means a… Continue reading
Personally, I couldn’t agree more. You can buy all the publicity your budget allows, hire the top people in your industry, and try to pull out every tactic in the book – but none of these maneuvers will help your business thrive the way that making it an educator will. Why would a business want… Continue reading
Your first opportunity to convert a casual Twitter user to a follower, is your Bio. Are you making a strong enough first impression to cut through the clutter and turn your visitors into followers?