Personally, I couldn’t agree more. You can buy all the publicity your budget allows, hire the top people in your industry, and try to pull out every tactic in the book – but none of these maneuvers will help your business thrive the way that making it an educator will.
Why would a business want to be an educator?
You know your business. You know every detail about every service you offer, and the right kind of people to sell them to. But that doesn’t necessarily mean that new and potential clients grasp them.
The benefit of educating customers is actually two-fold. On one hand, it creates better-educated clients who can decide for themselves whether your company and its services are the right match for their needs. And on the other hand, it creates a loyalty towards your company, because you didn’t force a sale on them and helped them gain knowledge to address their needs.
Consumers are in tune with marketing. They’re bombarded by an average of 250 advertisements every single day, so there’s no easy way to cut above the noise and reach their full attention. However, what you can do to set yourself apart and create a more informed customer, is educate them.
How does Haley Marketing educate its customers? Aside from our team of marketing experts who dedicate themselves day and night to client satisfaction, we also constantly give knowledge away for free. Click the links below to find:
And continue reading our Ask Haley blog posts to find educational materials.
Have a question you want one of our marketing experts to answer? Click here to submit it today, and continue learning with Haley Marketing!