Join us for the next Lunch With Haley: Content Marketing LIVE! Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap. Want to see what great content… Continue reading
Last week, Ask Haley guest-bloggers Joel A. Klarreich, Esq., and Jason B. Klimpl, Esq., attorneys with the New York City law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP, began explaining four legal challenges and their implications for staffing firms in 2013. If you missed the first post, you can read it here. This week,… Continue reading
With President Obama’s recent re-election – staffing firms must focus on important national and local legislative and legal affairs that are likely to affect our industry throughout 2013. Now, more than ever, it is crucial that our members remain vigilant about their legal obligations and take an active part in shaping pending legislation and regulations…. Continue reading
What do your billing system, social media activities and reference requests have in common? They’re all customer touchpoints which can impact the quality of service you deliver. But just what are touchpoints – and more importantly – why are they important for staffing and recruiting firms? In broad terms, a touchpoint is any instance where… Continue reading
I just came across this helpful list of the top 10 Essential Tips For Social Media. It reviews a number of social media tips that your staffing firm should adhere to. http://fbandbusiness.com/articles/10-essential-tips-for-corporate-social-media-training For additional social media tips check out some of our recent blog posts… Facebook timeline changes and your business My Interest in Pinterest… Continue reading
I just received a wonderful email from a client that I think reinforces the “Be There” takeaway from my blog post yesterday. This client sends out a monthly email newsletter. Here is the email my client sent me: Matt- I wanted to let you know that last month, we received a phone call within the… Continue reading
Have you ever contacted a company with a question or problem? Any company? Our own Rachel Gottlieb recently shared stories of some poor service she received at local eateries. And in both instances, Rachel addressed the problem by contacting the companies individually. Just like Rachel, consumers across the country are receiving mixed service results, and… Continue reading
I have been with the same cell carrier for nearly six years and didn’t want to jump ship for the iPhone, so back in December 2009 I did some research and made the plunge into the Android market. And, although I consider myself tech savvy, it wasn’t until recently that I started to explore some… Continue reading
Think businesses can ignore Social Networks? Think again! A recent study conducted by Harris Interactive found that company or product reviews on social networks now hold as much influence as more traditional print media (newspapers/magazines). According to the report: “…what people say online about companies, brands and products matters. In fact, nearly half of Americans… Continue reading
I was recently asked by the American Staffing Association to moderate a webinar on low cost marketing for the staffing industry. Today, I learned that the webinar will feature three panelists: Shannon Erdell, Executive Vice President, TLC Staffing Jill Wellskopf, Director of Marketing, QPS Companies Me! President of Haley Marketing I am thrilled to have the… Continue reading
