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What’s New in Content Marketing for Staffing Firms?

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Looking for new ways to stand out from the competition?

Want to position your firm as an expert…and a trusted advisor?

Would you like to stay top-of-mind with every client, prospect and candidate?

That’s the idea behind HaleyMail – the only content marketing solution created specifically for the staffing industry!

HaleyMail is an award winning marketing service that includes:

  • Monthly email newsletters for employers and job seekers
  • Seasonal eCards and staffing promotions
  • Hundreds of educational articles for your website
  • Quarterly eBooks
  • Educational and promotional materials for drop offs
  • Monthly sales coaching


New for 2015

Landing Pages with Every eBook

Every quarter you get a new eBook as part of the HaleyMail program. These eBooks are filled with powerful ideas to help your clients and candidates be more successful. 

To help you generate more sales leads, every eBook comes with an associated landing page. These landing pages can be added to your website, so that every visitor to your site has more opportunity to connect with you and become a warm sales lead.

eBook Landing Page


Mobile Friendly Email

As much as 70% of all email views are now on mobile devices.  If your email isn’t mobile friendly, you could be losing a lot of people. 

This year, we redesigned all our HaleyMail newsletters to be fully optimized for mobile. They now include: large call to action buttons, short easy-to-read text, and one column layouts. Take a look at some of our newest templates below.

New Email Templates


Animated Videos

When it comes to content marketing, video is hot! But video can be difficult and costly to produce. With HaleyMail, video content is now included!

Our most recent videos were “7 Deadliest Hiring Mistakes” and a candidate video entitled “How to Thrive at Work”. These videos automatically get added to your HaleyMail newsletters, and you can share them on your company blog and social media sites to attract more people to your company.

Animated Video


Branded Top Candidates Emails

While HaleyMail is mostly about sharing great content, it also includes tools for direct marketing. One of these tools is a template for top candidate emails. Starting this year, your HaleyMail account will include a top candidate email template that is fully branded to your firm.

Top candidate emails can be used to skill market direct hire candidates, cross sell different kinds of talent, and place temporaries coming off assignment into new jobs.  Many of our clients are able to pay for entire year of marketing from just one top candidate email!

Top Candidate Templates

Want to Know More?

If you’d like to know more about HaleyMail, please contact me at [email protected].

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