Q: “I have prospects on my email list that I have never heard from and have never responded to my communications. How long should I leave them on my list?” A: This is a fairly common question I get from my clients. I guess the answer is simple, “until they ask to be taken off… Continue reading
ConTemporary Healthcare, a provider of Healthcare staffing services throughout Virginia, Washington D.C. and Maryland, recently launched their new website designed by Haley Marketing Group. ConTemporary was interested in creating an updated web presence that was inviting for healthcare professionals, facilities, and private care providers. The homepage includes an attractive and interactive flash element that… Continue reading
Statewide Staffing, a provider of healthcare staff to rural communities throughout Maryland, was interested in marketing their Private Duty services. Haley Marketing created a unique 8-page brochure and e-book that Statewide Staffing distributes to local care facilities, out patient facilities, and rehab centers. Statewide Staffing’s sales team also uses these brochures as leave behind pieces… Continue reading
I had a great conversation today with Eric Gregg, CEO of the Inavero Institute for Service Research. Eric’s firm conducted a major study of staffing buyers to uncover some of the reasons why and how employers buy staffing services. Among the findings was that those employers who were involved in multiple relationship-building activities (monthly contact,… Continue reading
TECHSTAFF, a leader in engineering and technical staffing with 10 offices in eight states, has just recently launched their new website. With a national network of independently run offices, TECHSTAFF was looking for an updated online presence that also allowed each office to tell their own story. The new website also integrates with TECHSTAFF’s… Continue reading
I subscribe to a lot of newsletters…. That shouldn’t really be a surprise. I bet we all do. Some I read the moment they arrive, some occasionally, others very rarely. This morning as I was sifting through my inbox, I was wondering why I read some but not others. I subscribed to them. I wanted… Continue reading
I wanted to share this quick story about how the NJ Nets (a basketball team in the NBA) are using the down economy to grow their fan base and help their sponsors with recruiting.
Ever heard of the TED conference? I hadn’t, at least not until today. TED stands for Technology, Entertainment and Design, and it’s not something new. In fact, it’s been around since 1984, and according to their website, the annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the… Continue reading
Entrepreneurs Who Rose From The Ashes For all the financial havoc they wreak, recessions have also birthed some legendary businesses. Forbes Magazine flipped back through 200 years worth of U.S. recessions and found inspirational examples for struggling entrepreneurs everywhere. Let yourself be inspired!
An excellent article and, even better, a quick read: 6 Ways to Maximize Your Marketing in a Down Economy by Dan Wilson, MarketDifference Communications Group If you’re not sure how to spend your marketing dollars, or even if you should spend marketing dollars in our shaky economic times, make sure you spend three minutes reading… Continue reading
Last week, I had the honor of speaking at the NJSA conference. I taught 3 workshops (Website ROI, online marketing, differentiating your staffing firm), and as always happens, the teacher ends up becoming the student. So what did I learn? Here are just a few lessons: Recruiters get Web 2.0 marketing. If you want to… Continue reading
Staffing World 2008 was quite a success! I was able to participate in a lot of great conversations, hear a lot of great speakers, and get a real feeling for what staffing companies are seeing in the market right now. The best way that I could think of to share my experience was to give… Continue reading
Welcome to the new and improved Haley Marketing website. We unveiled the new site, along with an updated corporate identity, products and services at the recently-wrapped 2008 Staffing World, sponsored by the American Staffing Association. But why did we do it? To be sure, the new look helps reposition Haley Marketing in a suddenly tighter… Continue reading
On Monday, our Content Manager told us “okay guys, write a blog post about what you learned at Staffing World.” No problem, I thought. Then I got writing. And I realized that in just 3 days, I had learned WAY too much for just one blog post. So, I’m in the process of writing the… Continue reading
Each year at Staffing World, the American Staffing Association recognizes the industry’s best marketing with VOICE awards. We are proud, make that thrilled, to announce that Haley Marketing’s clients won FOUR awards this year. Here are our winners: TalentWRX (Corporate Identity) Pridestaff (Direct Mail) Encore Staffing (Direct Mail) QPS Companies (Websites) Best of Show 3… Continue reading
Being that for the safety of my co-workers I am generally kept in my creative cage, I look forward to opportunities like ASA’s Staffing World to reconnect with our clients and enjoy the fresh air. And the air was quite nice in San Diego! As Haley’s Creative Director, I begin each conversation on the show… Continue reading