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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
I am often asked by my clients why some email addresses bounce. There are many different reasons why an email address will bounce. For example, the recipient’s inbox is full, he no longer works for the company, there is a problem with his server, it’s a bad email address, etc. Many third-party email solutions, such… Continue reading
In a word, ‘No!’ “Why not?,” you ask? Because, in the words of Richard King: “The same reason you and I eat out. The results are much better, and I don’t have to cleanup after wards.” I really enjoyed this post, Caution: This is NOT a DIY Project from MarketingProfs. It outlines the reasons why… Continue reading
This morning I received the latest CIO update email. The subject line was “Questioning the Value of Recruiters” which, of course, piqued my interest. The “article”, which was really a series of 7 slides, recapped highlights of a study completed by IT job board Dice.com. The presentation offered some interesting insights for technical (and other… Continue reading
Here are some great plugins you can install to turn your blog into a great SEO tool: All in one SEO Pack This fool-proof plugin helps you optimize your blog for search engines ShareThis This tool allows your readers to easily add your post to many different social networking sites. Click on the ‘Share This’… Continue reading
Using temporary employees does not kill jobs, it saves them.
While Google and Yahoo! still maintain their hold on the number one and two most used search engines, Bing is quickly gaining ground. According to Neilson’s latest monthly search rankings report, Microsoft’s Search Sites (using the Bing search engine) grew 22.1% in July, 2009. Bing SEO Tips for Staffing Firms At Haley Marketing Group we… Continue reading
Haley Marketing was recently selected as by the Affiliated Staffing Group to provide marketing support services. In this role, Haley Marketing will be providing strategy consulting and email marketing services for ASGroup in their effort to expand their membership throughout the U.S. and Canada. Affiliated Staffing Group is an association of non-competing, independently owned staffing firms… Continue reading
We’re thrilled to announce that Samuel Miller has joined the Haley Marketing team as a Director of Marketing Education. In this role, Sam will help staffing executives to: Understand the role and value of marketing Define clear points of differentiation Find effective ways to integrate sales and marketing Develop an implement appropriate marketing strategies Sam… Continue reading
When someone types your company name into a Google search, what will they see? Hopefully they will find your website, but what else appears? If you don’t know, you better find out. If you do know, you’re still not off the hook–those results can change tomorrow! Find Out What People Are Saying About Your Staffing… Continue reading
Q: How important is a company’s logo? A: When considering your brand’s identity, the most important thing to consider is how you want your company to be seen. What perceptions do you want your clients to gain? How can your identity stand out and make a stronger case for your services over the competition? In… Continue reading
Yes, there are rules to apply for good typography. But it’s also an important – and often overlooked – aspect of design. Typography is AWESOME. It RULES. What is typography (and why I love it so much)? This pretty much sums it up: Typography in Motion from ilovetypography.com on Vimeo.
Good news for staffing firms! In August 2009, the Monster employment index showed its highest rate of increase in the past four years. August 2009 Index Highlights: Index rises seven points, or 6 percent, the highest monthly rate of increase since August 2005. Year-over-year decline eases to 24 percent, the most moderate pace of slowdown… Continue reading
What would it be like if you could get appointments with the kind of companies that would BLOW OUT your sales goals? Hey! How about if you were just a little more effective in setting appointments in general? Caller ID and voice mail have added to the already difficult task of getting through to real… Continue reading
The Liberty Group – Payroll Services Sell Sheet The Liberty Group is a staffing and recruiting partner for real estate communities and apartment complex owners throughout Texas. In addition to traditional staffing solutions, The Liberty Group wanted to promote the benefits of their payroll service. This sell sheet uses an interesting analogy and compelling graphics… Continue reading
Q: What’s the best content to include on a staffing website? A: When designing content, start with the basics. Most people are coming to your website because they want to know about you. They want to know what you do, how you can help them, and what makes your firm different from the competition. The… Continue reading
EGW Website EGW Personnel was faced with an interesting challenge. Their previous website developer had unfortunately gone out of business–and their website subsequently disappeared without warning. While this wasn’t ideal, it presented EGW Personnel with the chance to refocus and strengthen their online presence. The new website provides a very open and contemporary feel. The… Continue reading
